Middle Mo
Data and AI for content teams and agencies

The middle man between your business and its data.

Your numbers already exist, scattered across platforms. We bring them into one place, then let your team ask questions in plain language and get answers they can check.

Ask for a free benchmark What we build
Ask your data Example

Which topics drove the most views across all platforms last month?

TopicPostsViews
Career change141.9M
Personal finance91.2M
Health11740K

Illustrative figures. Every answer shows the query behind it.

What we build

Built and run for you.

For agencies and brand teams

Audience intelligence

Know what people are saying under your posts, across every account you manage.

  • One view across YouTube, Instagram, Facebook and TikTok
  • Comments sorted by sentiment, topic and request
  • Benchmarks against competing channels
  • Client reports produced automatically
For media and content teams

Private data assistant

Ask a question the way you would ask a colleague, and get an answer from your own numbers.

  • Platform data collected into one database, refreshed daily
  • Video and audio transcribed, so you can search what was said
  • Read-only access, every question logged, every answer showing its query
  • A separate database and credentials for every client
For teams with repetitive work

Internal tools

Tools built around how your team already works, and run for you.

  • Reporting that runs itself
  • Data pipelines from your platforms, files and spreadsheets
  • Workflow automation for editing and content teams
  • Assistants and internal tools shaped around your process

Everything we build works in English and Arabic, dialects included.

How it works

You see results on your own channels first.

  1. Free benchmark

    We compare your public channels with two or three competitors and send you the findings.

  2. Pilot: access and setup

    You grant access to one or two accounts. We connect each platform and load the history it provides. Timing depends on platform approvals.

  3. Pilot: one month of live data

    Some platforms only show trends from the day we connect, so we collect a full month, then deliver your dashboard and first report.

  4. Monthly service

    We keep the data flowing and adjust the reports as your questions change.

The pilot is a fixed fee covering steps 02 and 03. The month starts once access is in place.

In production

Already in daily use by a weekly show.

Jan 2026running since
4 platformstracked together
Dailydata refresh
Read-onlyaccess for the assistant

Start with a free benchmark of your channels.

Tell us which channels you run and who you compete with. We send back specific findings, with no commitment.

Write to hello@middlemo.co